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Success Stories

Your own personal success story is the most compelling way to pump out sales. The reason that a personal testimonial is so powerful is because NOBODY can argue with you or discredit it – it's your story!

If you do not have your own success story then I would strongly recommend using others success stories and testimonials to endorse the book. 

This method of "pre-selling" is extremely powerful because it boosts enormous credibility in the prospective customer and removes a lot of distrust or skepticism prior to visiting the site. You can send out the testimonial to your friends in a casual email. Or you can set it up more formally in your newsletter, blog or website.

 

Here is a simple formula to use one when writing your own effective testimonial and success story:

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I am just like you.
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I had the same problem as you, I couldn't lose weight and wanted to achieve the same goals as you.
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Like you, I was concerned if my goals were really realistic, if it was really possible and if there was anyone out there who I could really trust and count on.
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Well, it's possible. How to Lose Weight Forever provided me the (whatever benefits you desired and achieved). It worked for me so there is no reason it won't work for you.

 

Additional tips for writing your testimonial to endorse my e-book:

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Before and after pictures speak louder than words.
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Include body measurements if possible.
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What were you specific results? This is your chance to brag! How much weight did you actually lose? How much was fat? How much energy did you gain?
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How did you feel before your achieved your goals (lack of confidence, low self-esteem, weak, intimidated etc?) How did you feel after your achieved your goals?
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How did your personal life improve? Did you find a girlfriend/boyfriend? Improve a relationship? Get more attention? Walk taller? Get a new job? Demand more respect?
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Write in your own words and don't force anything that does not sound like you or unnatural. Write from your heart!

 

Sharon Woolever

 

Liza Merriment

 

 

Lisa Romero

 

Linda McVetty

 

 

 
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